Research carried out by Go Real, the Real Nappy Information Service, has revealed that nearly 50% of women aged 18 – 45 would consider using Real Nappies should they be planning to have a baby.
The research also revealed that despite the apparent willingness of prospective new parents, perceptions that Real Nappies are messy, inconvenient and difficult to use continue to persist.
The report, which was carried out in order to give up to date advice to Local Authorities on effective Real Nappy promotions surveyed a sample of just under 2,000 people and found that the vast majority of respondents believed Real Nappies to be a better environmental option with over 78% agreeing or strongly agreeing with the statement: “washable nappies are good for the environment” and 86% with the statement “washable nappies reduce waste”.
Nappies to landfill costs the UK taxpayer over £90 million every year. Go Real supports part time nappy use. If every nappy wearing child in the UK used a Real Nappy just once a day that would equate to an astonishing 25% less waste to landfill.
iMama.tv contributor Etta C says that concern over disposable nappy waste spurred her to make the change from disposables to real nappies when her baby was two months old.
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