The government is to spend £18m over the next two years to combat knife, gun and gang crime, the Home Office says.
It follows a report from ex-EastEnders star Brooke Kinsella, whose brother Ben was stabbed to death in 2008.
Ms Kinsella, 27, who was appointed a government adviser on the issue last year, called for anti-knife crime projects in schools.
She called for a scheme, aimed at young people, to deal with the "fear and fashion" factor of knives.
Home Secretary Theresa May said: "Brooke Kinsella has done a great job in highlighting what works and what could work better in trying to achieve that.
"Off the back of Brooke's recommendations, we will invest money into changing attitudes and behaviour, alongside being tough on those who persist in being involved in senseless crimes."
