Parenting charity, The National Childbirth Trust, has revealed plans to drop its “evangelical” approach to breastfeeding. After describing themselves as being too white middle-class, the charity has announced it wants to be more diverse.
Analysis of those signing up to paid-for antenatal sessions with the charity revealed 95% were white. Practitioners and volunteers are now being trained to support families from a variety of ethnic backgrounds.
Anne Fox, NCT head of corporate communications, said, “We want to have a more diverse reach. We have always worked on word of mouth, but now we want the person who says ‘You should go to NCT’ to be a pregnant 15-year-old living in Central Manchester”, reports the Telegraph.
Anne notes that the heavy promotion of breastfeeding is creating a so-called “Breastapo” and that they’re happy to put their hands up and say they no longer believe they’re taking the right approach.
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