The majority of people feel their family is unrepresented by politicians, the media and advertising, with 52% claiming the Government does not take their family set-up into account.
Only 16% of people define themselves as part of a 'traditional' family, according to the research from The Centre for the Modern Family, a new think tank launched by Scottish Widows.
Britons are increasingly likely to describe single-parent, same-sex, or unmarried couples as 'proper' families, the study showed.
Three Becomes Four vlogger Delilah says her complicated family means she gets to enjoy several Christmas dinners.
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