Call it the Elle Macpherson effect, but dropping the kids off at school has turned into a fraught fashion and beauty moment for many mothers keen to make an impression in the playground.
Two thirds of school-run mothers will try to get one up on fellow parents when their kids go back to school following the six week summer break, with one in six sporting a new haircut and a new outfit while others will be showing off a new suntan.
It also emerged the average mum will spend up to 25 minutes perfecting their hair and make-up and deciding what to wear in preparation for the big day - around seven minutes longer than it will take them to get the children ready.
Do you like to look your best on the school run? Is the playground fash-off a real event or just an urban legend? Tell us what you think of the Elle Effect in The Wine Bar discussion of the day...
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